Fashion Week LA Designer Rose La Grua

Venue:  The Reef  
Producers:  LA Fashion Council / Maker City LA  
Fashion Designer: Rose La Grua
Season: Spring /Summer 2015

By Rhonda Hill, Fashion Contributor

Images via lafashionweek.com
photo credit: Tim Regas

THE CONCEPT:

That's Totally Fine, started in 2013 by RISD grad Rose La Grua, a brand dedicated to inception. As the name would suggest the clothing is for those that have "given up" on trying to be anything other than what they are. The leaders who plant ideas, not follow them. The goal is to provide options that are both contemporary and decorative while simultaneously maintaining functionality.

THE EXPLANATION:

"I'll Never Tell" is an exercise in simplicity. Predominantly white, cream, and black, each piece is a canvas for the wearer to explore in their own way. Inspired by the natural beauty of spring, the collection integrates natural elements, like flowers, with pockets for their placement. Convertibility and comfort combine to inspire a clean and classic aesthetic suitable for garden parties, gallery openings, and trips around the city.

Staff Phographer

OUR THOUGHTS ON THE COLLECTION:

"Non-traditional funky, 'I want to wear what I want to wear and that’s totally fine'.  It is for the creative, confident and independent woman who thinks on her own, and is ok in expressing her fashion apart from the norm".

For more information about  this collection please visit www.thatstotallyfine.com