For the third season in a row, Style Fashion Week LA will own the catwalk once again at the breathtaking venue Vibiana cathedral at 214 S. Main Street downtown Los Angeles. Building on the momentum and success of it’s previous two seasons, the six day elite production will reveal collections from some of the most sought after designers recognized nationally as well as internationally from Los Angeles, New York to Dubai. This six day event will also feature daily exhibits including featured artists, signature cocktails and other luxury offerings. This event will feature reputable and awe-inspiring designers from around the world during LA Fashion Week during Market Week in Los Angeles from March 11th-16th.  
The production will kick off with a VIP opening reception at a private estate in Bel Air on Sunday, March 11th, location to be disclosed upon RSVP. The luxurious evening will feature a host of amenities including a Gibson sponsored live musical performance from itunes sensation Tim Blane, a VIP reception featuring a Louis XIII cognac tasting and a high jewelry showcase by elite jeweler Martin Katz , handcrafted artisan chocolates by Knipschildt, chocolate fountain by Brunch Butler and freshly prepared cuisine by French Master Chef Philippe Forcioli of the famed Orient Express, Jean Georges and Cipriani and Vintage Yachting Club will be offering memberships to their elite global yachting excursions.  In addition, the Getty publication "Herb Ritts: L.A. Style," a seductive collection of portraits and nudes from the famed fashion photographer and related to an upcoming exhibition on Ritts at the Getty Center in April, will be on display, a rare glimpse at original cover art from famed Beatles Illustrator, Alan Aldridge, and the sultry sculptures of artist Niki Sabet. The evening’s activities will benefit Hollywood Arts, a non-profit organization that supports underprivileged youth through arts-based learning.

With much anticipation the excitement does not stop there. This season’s lineup is sure to bring the crowd and won’t disappoint. Style Fashion Week LA veteran, Stop Staring!, will debut their Fall 2012 Collection  on our opening night, Monday March 12th. Stop Staring!, LA based vintage dress line, will proudly reveal a new collection inspired by The Golden Age of Mexican Cinema, known in Spanish as the "Epoca de Oro". Keenly interested in the promotion and revival of craftsmanship in fashion, Ina Soltani will also be showing her passionate and glamorous collections, which are filled with high drama and mystique. Buyers and media can look forward to Ina’s latest mysteries unfolding on the runway at Vibiana. Both brands are popular amongst all women as well as celebrity endorsed.
On Tuesday, March 12th XCVI's new Fall 2012 Collection is an ethereal escape into a pristine Nordic forest. Journalists and buyers can look forward to XCVI layers and bundles this season with faux fur coats, sumptuous scarves, cozy corduroy pants, comfortable hoodies, feminine vests and flowing, ornate wraps.
Fashion as emotion is something that is important to Anh Volcek when she designs. Each collection is a vignette of her life.  The “Breakable” concept for L’une Collection’s Fall 2012/13 is drawn up from her chronic pain and upcoming surgery.  “It is the idea of being cut open and the path to healing.  I’m creating braces for different parts of the body and playing with transparencies like a voyeuristic x-ray into the body,” says Anh. Her unique signature of molding plastic and glasswork into wearable sculptures is applied to fabrics.  She calls it a fashion version of slow food as each piece is carefully crafted. One example is a tissue silk dress dipped in reflective glass, which shines only when a flash is used.  “I want to convey the beauty and fragility of being breakable.”  This presentation will take place on Wednesday March 13th to open the runway shows for this night.

On the runway on Wednesday, March 13th, Madisonpark Collective will debut for the first time on the runway. Since the brand’s launch in November 2010, owner Trey Alligood had a vision of bringing vintage American-inspired garments to the modern day world. This season will reveal the raw sophistication and everyday functionality of the designs, which allow for a rugged, yet refined look.
One of our own Los Angeles based designers, Skingraft, will be showing as well on March 13th, Skingraft began as an experiment in performance art-inspired fashion and has grown to produce a full ready-to-wear collection for men and women along with ornate one-of-a-kind pieces for the runway. This LA-based designer has been featured recently on some of the most sought after celebrities including Nikki Minaj.

MILA, the eponymous collection by Mila Hermanovski will be showing alongside Madisonpark Collective as well as Skingraft. This collection continues the tradition of being heavily influenced by art and important movements in art history.  The AW 2012 collection takes inspiration from the top art of the fifties and later west coast conceptualism. Subtle shifts of colors are explored in simultaneous contrast as a homage to Joseph Albers while ever shifting seams, textures, patterns, and hem lines provide a juxtaposition at the meeting of the planes in the garments honoring the work of John Mclaughlin and Bridget Riley.
Building upon the Spring relaunch back into the market, Octavio Carlin will be showing his Fall/ Winter 2012 collection on Thursday, March 15th. Inspired by streamlined art deco with a slight Egyptian influence, Octavio’s signature elegant style will once again be reflected in his evening gowns and dresses making women feel confident and beautiful from the inside out.
Dubai native, Furne One, will be closing that night with their revolutionary, fashion provocative brand, Amato, which is both visually pleasing as it is shocking. Launching in the United States, his collection is one of the favorite established brands in Dubai with a loyal celebrity and royal following.  Furne One’s designs will be unveiled in a sophisticated production where futurism meets Hollywood glamour in a highly anticipated runway gala.
Ending our special week on March 16th for the second season, The Go Red for Women Celebrity Red Dress Fashion Show benefitting the American Heart Association will wrap up the week of exciting events. Celebrities will walk the runway showcasing this season’s beautiful red gowns created by fashion houses from around the world, as well as our featured designers. Our guests are able to buy tickets in support of this charity on <> . Sexy Hair will be the proud sponsor of this night along with makeup sponsor Gleam by Melanie Mills.  The exciting online celebrity shoe spot, ShoeDazzle, will be providing shoes.
Melanie Mills, an Emmy Award winning celebrity makeup artist will be providing makeup services with her line Gleam. VoCe haircare will round out backstage beauty prep with their highly skilled team, which includes some of L.A.’s most admired beauty stylists. They will collaborate with designers to create one-of-a-kind hair trends using VoCe Hair Care products infused with energizing, refreshing fragrances that leave hair smelling as good as it looks.

Style Fashion Week is thrilled to have support and  set to enjoy continued success with the support of their amazing sponsors: Runway Magazine, VoCe Haircare, Warren Tricomi, Gleam by Melanie Mills, Sexy Hair, Photoboxi, Vintage Yachting Club, Luna, Runway Magazine,  Dreams by Neihule, Le Posh, Shibue Couture, Shoe Dazzle, SNAPLNX Vnc, Sapporo, Monster Energy Drink, American Idiot, Center Theater Group, Brunch Butler, Gibson, Knipschildt Artisan Chocolates, Beverly Hills Ducati , Louis XIII Cognac and The Getty Museum.


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